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UI / UX Web Design

UI/UX Web Design Strategy

UI and UX Design or User Interface and User Experience are two completely different and autonomous aspects to design that are both equally important and contribute to each other in making the overall product a success. Let’s break it down for you if you haven’t ever fully been introduced to the two concepts.


UI or User Interface

    UI or User Interface is primarily what the app looks like or rather simple graphic design. From color concepts to command copy, UI is basically the ‘look’ of the app.Despite it being an older and more practiced field, the question of “ What is user interface design? ” is difficult to answer by its ranging variety of misinterpretations. While User Experience is a conglomeration of tasks focused on optimization of a product for effective and enjoyable use; User Interface Design is its compliment, the look and feel, the presentation and interactivity of a product.

UX or User Experience

    UX or User Experience focuses more on the usability of the app. This is slightly more complicated than UI considering that there is an actual thinking process required to create a satisfactory user experience. Some designers create what is called a ‘Design Thinking Process’, which requires him or her to map out the whole journey of the app. For example, if you are on an Airbnb app, the app first asks for your location and for your travel dates. Once the selected options are chosen, the app allows you to browse through housing options.

Our Development Workflow

We are following agile web application development methodology. Our development process takes care of all the stages from design to deployment. We are using agile tools such as Git, Jira, Slack, CI/CD. We always follows standard coding design patterns so web application can become easily expandable in future. Currently, we are using the most popular design patterns called MVVM & MVC.

Tell Us About Your Project

We’d love to answer your queries & discuss your project.